• Researchers have identified three specific levels of consumer decision making: extensive problem solving, limited problem solving, and routinized response behavior. Find a reliable collection of Management Notes, Ebooks, Projects, Presentations, Video Tutorials and lot more, compiled from a variety of books, case studies, guidance from management teachers and of course the internet to make your management studies a joyride. beginning of Consumption process not merely the end of consumer decision making process. Seven Decision-Making Strategies. Decision making is the cognitive process of selecting a course of action from among multiple alternatives. (1) Compensatory Decision Rule – In such a decision rule the consumer evaluates each brand in terms of each relevant attribute and then selects the brand with the highest score. Consumer decision making varies with the type of buying decision. Many companies tend to ignore this stage as this takes place after the transaction has been done. There are six types of members in a family structure who exert influence over the purchasing decision of the others in the family. • Researchers have identified three specific levels of consumer decision making: extensive problem solving, limited problem solving, and routinized response behavior. Any internal or external stimulus may drive a customer to believe that he lacks something and motivates him to look for something that will satisfy his need or solve his problem. Every consumer is different when it comes to their decision-making process. Result: Consumer selects a product after carefully evaluating all product attributes and balancing the pros and cons of each attribute. Three levels of consumer decision-making: Extensive problem-solving Consumer decision-making varies with the type of buying decision. Levels of consumer decision-making Consumer behaviour: consumer decision-making and beyond 3 • Not all consumer decision-making situations receive (or require) the same degree of information research. Family of a consumer plays an important role in the decision making process. There is a great difference between buying toothpaste, a tennis racket, a personal computer and a new car. Clipping is a handy way to collect important slides you want to go back to later. Every consumer is different when it comes to their decision-making process. Levels of consumer decision making Extensive Problem Solving Limited problem Solving Routinized Response Behaviour 4. You can change your ad preferences anytime. That is, past reinforcement in learning experiences leads directly to buying, and thus the second and third stages are bypassed. Limited Problem Solving – Consumer conducts a general search for a product that will satisfy his/her basic product criteria from a selected group of brands. Types of Consumer Behaviour: An important worth-mentioning information on types of consumer behaviour as given by Henry Assael has been reproduced here. It is opposite to the economic model, as it assumes people will evaluate a product depending upon how it is promoted and positioned in the market. Decision making is the cognitive process of selecting a course of action from among multiple alternatives. Three Levels of Consumer Decision Making Ebony Johnson Mkt 231, 02 Buyer Behavior Dr. Stephen Goodwin November 26, 2012 Illinois State University Three Levels of Consumer Decision Making Introduction A decision is defined as, “the selection of an option from two or more alternatives” (Schiffman, Kanuk, Wisenblit 2010, p. 460). 2. Levels of Consumer Decision making & A model of Consumer Decision making in Consumer Behaviour. For each product, marketers need to understand the specific decision-making strategy utilized by each consumer segment acquiring that product. 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